Brand & Creative Director
ROMAN BRANTCurriculum Vitae
01 / Profile
I work at the intersection of creative, brand and product - from figuring out what needs to be done to actually getting it built.
Brand & Creative Director with 20+ years of experience across brand strategy, creative direction, product development, advertising and business building.
I have led 250+ projects across real estate, automotive, luxury, consumer, technology, healthcare and sport. My experience spans founder-led ventures and lean senior teams through to multidisciplinary productions involving 120+ people. Most effective in launches, repositioning, market entry and brand transformation.
Relocating to Auckland, New Zealand. Self-funded relocation; employer visa support required.
02 / Expertise
03 / Experience
Packyou
2015 - PresentFounder & Creative Director
Founded and led a boutique creative agency working across brand strategy, advertising, film, CGI, digital and integrated campaigns.
- Delivered 250+ projects across real estate, automotive, luxury, consumer, industrial and technology sectors.
- Clients include Capital Group, MR Group, Optima Development, HUTTON, Rosenergoatom, BVLGARI and VOLGA.
- Led a core senior team of five, scaling multidisciplinary teams to 120+ people when required.
- Personally led client discovery, strategy, creative development, pitching, creative direction and final quality.
Capital Group
Multi-project brand & creative partnershipLed strategy, concepts, campaigns and high-end film production across developments and corporate communications. Created and led a corporate image campaign built around five advertising films, combining location shoots, studio production, virtual production and extensive post-production. Repositioned and refreshed the OKO skyscraper brand: visual identity, creative campaign, digital experience and rollout across media screens and outdoor communications. Contributed to selected work for Badaevsky and other developments.
View case study βPrime Park / Optima Development
Brand launchLed creative work across brand packaging, launch campaign, commercial film and documentary content. Within its first year on the market, Prime Park became Moscow's #1 selling premium residential project, capturing 17.4% of registered premium and luxury transactions and approximately US$125M in sales. The project later received multiple International Property Awards, including Best High-Rise Marketing.
View case study βMantera Residence
Creative campaignCreated and led a launch campaign built around a cinematic trailer for a fictional film. The idea expanded across cinema and outdoor advertising, generated organic social attention and received 1st Place at the WOW Awards.
View case study βVOLGA
Automotive launchDelivered a launch film within a three-week schedule, combining AI workflows, compositing and advanced post-production with a small team. Personally handled a significant part of the final execution.
Selected US-focused ventures
2024 - PresentCreative Director / Managing Partner
Working hands-on with founders across a small portfolio of early-stage US ventures in fashion, healthcare and SportTech. Scope spans brand, product, creative direction, positioning, go-to-market strategy, partnerships, investor materials and vendors.
Crooked Mouth
Brand, product & creative directionHelped build an emerging mouthwear brand at the intersection of fashion, dental culture and self-expression. Lead brand development, positioning, creative direction and marketing strategy. Built the brand platform around an emerging product category rather than conventional grillz positioning. Generated millions of views through creator and cultural traction. Presented the brand at ComplexCon, with organic adoption by North West, Sukiibaby, Molly Santana and other early adopters; coverage and mentions from Dazed and Complex.
View case study βMouthRover
Brand & product developmentBrand and product development for a private premium mobile dental service based in Los Angeles. Working across product packaging, positioning, customer experience, creative direction and investor-facing materials.
View case study βXEUS
Brand & marketing developmentWorking across positioning, promotion and creative communications for a SportTech performance mouthpiece venture. The product has been used by elite professional athletes including heavyweight boxer Deontay Wilder.
Camera People
2018 - 2024Co-Founder & Brand Director
Co-founded and helped build a photo and video equipment rental and production-services business in one of Moscow's most competitive creative markets. Grew from a 50 mΒ² startup location into a 350 mΒ² operation: 16 employees, approximately 5,000 customers, approximately 20% estimated market share and approximately β¬500K equipment inventory.
View case study β- Led brand, marketing, partnerships, customer experience and product development.
- Built the brand and tone of voice around service, community and strong differentiation.
- Developed an automated referral system generating recurring customer acquisition.
- Launched equipment pre-setup, production backup zones and digital pre-light facilities.
- Co-developed CRM, workflow automation, quality-control, training and internal knowledge systems.
- Used NPS, reviews and customer feedback to improve product and service. Growth came through brand, service, technology and customer experience rather than price competition.
04 / Recognition
International Property Awards
Best High-Rise Marketing - Prime Park / Optima Development
WOW Awards
1st Place - Mantera Residence
Recognition awarded to client projects for creative and campaign work delivered by Packyou.
05 / Earlier career
Commercial film & advertising
2009 - 2015Director of Photography β Director β Producer
Directed and produced advertising and branded content after beginning in cinematography, building a hands-on foundation in commercial film, storytelling and post-production.
Television
2005 - 2009Author / Creative Producer
Developed television formats, show concepts, visual packaging and branded integrations.
06 / Hands-on
Adobe After Effects, Premiere Pro, Audition, motion design, editing, sound design, visual design and AI creative and production tools. Hands-on background across film, post-production, motion and audio. Musical education and experience in music production and performance.
07 / Education
Saratov State Technical University
Specialist Degree - Advertising. Five-year higher education programme.
Additional qualification
Multimedia Technologies
08 / Languages
English - Professional working proficiency
Russian - Native
Letβs get to work.