Mantera Residence
A trailer for a film that doesn’t exist. A launch that did.
A launch campaign built around a film that doesn’t exist.
The challenge
Create a distinctive launch campaign for a luxury residential development.
The decision
Use the cinematic trailer for a fictional film as the central campaign idea.
I created and led the concept, carrying it into film, cinema advertising and outdoor communications.
Project background
I created and led a launch campaign built around a cinematic trailer for a fictional film. The idea extended across cinema and outdoor advertising, generated organic social attention and received first place at the WOW Awards. Creative and campaign work delivered by Packyou.
What came out of it
The campaign generated organic social attention and received first place at the WOW Awards.
Creative and campaign work delivered by Packyou.
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