MouthRover
Rethinking the dental visit. Starting with where it happens.
Brand and product development for mobile premium dentistry.
The challenge
Shape the proposition for a private premium mobile dental service in Los Angeles.
The decision
Develop the service proposition and customer experience alongside its brand, rather than treating communication as a separate final layer.
Dental wellnessMy work covers product packaging, positioning, customer experience, creative direction and investor-facing materials.
Project background
MouthRover is a private premium mobile dental service in Los Angeles. I work across brand and product development: packaging the service, defining its positioning, shaping the customer experience and developing creative direction and investor-facing materials. The task is not just to communicate a service, but to help make the proposition work.
What came out of it
Brand and product development is ongoing. The scope shown here describes my contribution, not a completed commercial outcome.