Prime Park
Building the story of a new city landmark.
Brand and launch communications for a premium development.
The challenge
Introduce a major new residential development to Moscow’s competitive premium market.
The decision
Connect brand packaging and launch communications with commercial film and documentary content, building a consistent story across formats.
I led creative work across brand packaging, the launch campaign, commercial film and documentary content.
Project background
At Packyou, I led creative work across brand packaging, the launch campaign, commercial film and documentary content. In its first year on the market, Prime Park became Moscow’s best-selling premium residential project, accounting for 17.4% of registered premium and luxury transactions and approximately US$125M in sales. Those are the development’s commercial results; our contribution was its brand and launch communications. The project later received International Property Awards, including Best High-Rise Marketing.
What came out of it
Within its first year, Prime Park became Moscow’s best-selling premium residential project, reaching 17.4% of registered premium and luxury transactions and approximately ₽8B in apartment sales. These are the development’s commercial results; our contribution was its brand and launch communications. The project later received International Property Awards, including Best High-Rise Marketing.
Creative and campaign work delivered by Packyou for Optima Development.
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