Capital Group
One partnership. Many different stories.
A multi-project brand and creative partnership.
The challenge
Lead creative work across multiple developments and corporate communications, with different brand and production requirements.
The decision
Work across the brand and its rollout: from repositioning and identity to campaigns, film and digital experiences.
I led a five-film corporate image campaign combining location shoots, studio production, virtual production and extensive post-production. The partnership also included repositioning and refreshing OKO through visual identity, campaign, digital experience and rollout.
Project background
At Packyou, I led brand and creative work across multiple Capital Group developments and corporate campaigns. A corporate image campaign brought together five advertising films, combining location shoots, studio production, virtual production and extensive post-production. The partnership also included repositioning and refreshing the OKO skyscraper brand, from visual identity to campaign and digital experience.
What came out of it
The work resulted in a multi-format corporate campaign and a refreshed OKO brand expressed across digital, media screens and outdoor communications.
Brand, creative and production work delivered by Packyou.
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